Coke Studio: The Heatwave Edition
Today, Bangalore turned into an oven. The kind of day where the sun doesn’t just shine—it hunts you down personally. I was melting into the pavement when I stumbled upon this little roadside Coke shop, the kind with a rusty fridge that groans when it opens and an uncle who’s mastered the art of fanning himself into a trance.
I grabbed a chilled Coke, cracked it open, and took a long sip. Instant soul revival. But then something weird (and kinda magical) happened. My brain went full what-if mode.
I stared at the Coke bottle and thought what if life actually existed inside it? Not just fizz, but a whole tiny universe. Like an amber-tinted beachscape. Imagine waves of Coke gently splashing against sugar-grain sand. A couple sitting on a floating bottle cap, sipping Coke, giggling like it’s a 2000s indie music video. There’s even a shack made of straws, tiny humans dancing like it’s Coke-fueled Coachella.
And I just stood there, sweaty, slightly delirious, Coke in hand, thinking “I need to make this real.”So I did. This is my AI-generated escape plan. A bottled beach, born from a heatwave meltdown and one perfectly cold Coke. Because sometimes, a sip isn't just a sip it's a portal.
Does she ever get a break?
Every time I walked into Starbucks, there she was. That green circle. That same serene smile. Unbothered. Unblinking. Un-sippable. And I used to wonder…
Does she ever get a break?
Has she even tasted the coffee she represents?
While waiting for my order usually something overly complicated and definitely too sweet I’d stare at the cup and imagine the Siren rolling her eyes. Like, “Another half-caf, no foam, sugar-free, extra-hot drama in a cup?” I pictured her sighing, slipping out of the logo like it was her 9-to-5 uniform, and finally claiming her freedom.
The idea brewed in my head (pun intended) until one day, it poured out as a story.
“Siren’s Day Off” is that secret fantasy turned into a visual monologue. It’s about giving a face, a voice, and a well-deserved coffee break to the overworked icon who’s seen it all but never had a single sip. It’s a love letter to daydreams, to branding fatigue, and to all of us who occasionally fantasise about just… logging out. Even if you’re a mythical
mermaid barista.
Melting Moments
A Tribute to Childhood, Granny, and Amul Butter (Crafted by AI, inspired by memory)
Idea Behind the Creation:
This campaign video was born out of a deeply personal and nostalgic moment. One quiet morning, while sipping tea on my balcony, the smell of aloo paratha and butter unexpectedly transported me back to my childhood to those comforting weekends spent with my Granny. The memory of her flipping parathas with love and topping them with a generous scoop of Amul butter came rushing back.
This campaign video was born out of a deeply personal and nostalgic moment. One quiet morning, while sipping tea on my balcony, the smell of aloo paratha and butter unexpectedly transported me back to my childhood to those comforting weekends spent with my Granny. The memory of her flipping parathas with love and topping them with a generous scoop of Amul butter came rushing back.
While she's no longer with me, that sensory trigger the smell made her presence feel real once again. I wanted to hold onto that moment a little longer. So, using motion art, I attempted to recreate the memory visually. But instead of placing myself in the scene, I chose to insert the iconic Amul Girl a timeless character who, like my Granny, has been part of my childhood journey. It felt symbolic. Amul was always at our table, a
comforting constant.
The video might not be perfect, but it’s real a blend of emotion, memory, and tribute. It’s a reminder of how something as simple as butter melting on a paratha can carry decades of love and warmth. This one’s for my Granny. And for Amul Butter the unsung hero of so many heartfelt memories.
Just Heal It
THE IDEA
“Just Heal It.” is a radical reframe of the iconic rally cry. A counterculture whisper in a world screaming go. We designed this campaign for a generation burning out on performance to say that rest is not retreat. It's recovery. It’s strength in another form.
THE PRINT AD
A single worn Nike sneaker. Laces untied. Retired from the race.
From its sole, a delicate flower grows.
A single worn Nike sneaker. Laces untied. Retired from the race.
From its sole, a delicate flower grows.
No athletes. No action. Just stillness, styled with reverence. The minimalist composition, the image carries tension between effort and ease, endurance and emotion, pressure and peace.
At the bottom, in a soft serif:
"Just Heal It."
Rest is training too.
Rest is training too.
The Nike Swoosh sits quiet in the corner. Confident. Present. No need to shout.
THE STORY BEHIND IT
This isn't about giving up.
It's about giving in to what your mind and body have been whispering for years.
To pause is to process.
To heal is to honor the journey.
Growth doesn’t always come from the sprint.
Sometimes it comes from standing still long enough to let the flowers grow.
This isn't about giving up.
It's about giving in to what your mind and body have been whispering for years.
To pause is to process.
To heal is to honor the journey.
Growth doesn’t always come from the sprint.
Sometimes it comes from standing still long enough to let the flowers grow.
You’re not falling behind.
You’re building back.
The world can wait.
Your healing cannot.
The Secret Chai Shop
in a Jar
(Created by AI | Powered by Imagination)
This piece is a whimsical, nostalgic short story imagined around a common, everyday object a glass jar filled with tea leaves. The concept plays with the idea that mundane items can hold entire worlds if we look closely enough. It reimagines the inside of a tea jar as a miniature, magical tea shop a peaceful escape from the chaos of
the outside world.
It’s a blend of fantasy and cultural familiarity, inspired by Indian tea culture with sensory details like the aroma of spices, Bollywood posters, kadak chai, and local snacks like shakkarpare. The imagery evokes feelings of warmth, comfort, and slow living a pause button in a fast-paced life.
While not real, it’s powered by imagination, nostalgia, and the universal love for chai
and conversations.
